The Finest Heritage-inspired Sustainable Cashmere Sportswear...
A new Signature line by; Internationally renowned Fashion + Fine Art Photographer
Alex's fashion + design story dates back to the late 90's, where he began designing
a vast array of fashion, denim + industrial design pieces for some of the most
recognized brand names of the time, including; Dunhill, Lucky Strike +
Benson&Hedges to name only a few...
Fast forward; following an established career in Fashion + Fine Art Photography,
consisting of countless luxury fashion house collaborations, with
brands such as LVMH, Bvlgari, Acqua Di Parma + Hermes, as well as numerous
published editorials in British Vogue, GQ, Elle, The Fall + Russh to name only a few...
In 2020 Alex Co-designed + launched the successful luxury fashion brand; 'Jasmin
Brunner:TheLabel' with his wife... (Since it's creation, the pair have received a
tremendous number of requests for a 'Men's version of Jasmin's collection).
More recently, in 2022 Alex Collaborated with 'SUPERDUPER HATS' of
Florence, Italy to design + release his own Signature Series of handmade artisan
It was clearly only a matter of time before the pair applied their discerning tastes,
unique skills + rich life experiences to designing another signature line...
Today, Jasmin + Alex are excited to be releasing a masculine collection to
compliment Jasmin Brunner:TheLabel, in the guise of 'Alex Lambrechts Sport'